MISSION OR VISION: Age Demands Action is an international network of campaigners and partners who expose ageism and protect human rights in older age. We campaign alongside them to challenge assumptions that are made about older people.
MAIN ACTIVITIES: Every ADA campaign is different and campaign activities are chosen based on a goal set by the campaign partner in consultation with older people. Older people’s voices are at the heart of every campaign. Examples of campaign actions include raising awareness about ageism, lobbying for effective policies and legislation to protect older people’s rights, engaging the media to publish more positive stories about ageing, or organising intergenerational dialogues.